EBHI
Complete digital redesign for accelerated e-commerce growth
Context
EBHI is a major player in specialist distribution looking to make its website a genuine growth engine. L3M took charge of the complete overhaul of their digital presence, from the initial audit to the go-live.
The challenge
EBHI's existing site had a conversion rate below 0.8% and a bounce rate of 78%. Thousands of monthly visitors left without buying, due to a poor user experience and an unoptimised purchase funnel. SEO positioning was virtually non-existent, leaving the field open to competitors.
Our solution
L3M conducted a full UX audit before rethinking the information architecture, design and purchase journey. Integration of a product recommendation engine, two-step checkout optimisation, advanced technical SEO with Schema.org markup, and a bidirectional connection with the existing CRM to synchronise stock in real time.
Impact & results
The redesign delivered immediate and lasting results. EBHI now has a high-performing digital asset that generates revenue autonomously. The return on investment was fully achieved in under five months, and organic growth continues to progress quarter after quarter.
Let's structure
your next step.
Tell us about your context, goals and constraints — we respond within 24 hours.