Green Cottage
Premium showcase for an eco-responsible property brand
Context
Green Cottage offers eco-designed homes combining modern comfort with a minimal carbon footprint. L3M developed their digital showcase to reflect the excellence of their offering and attract a qualified clientele committed to the ecological transition.
The challenge
Despite a remarkable product, Green Cottage struggled to attract qualified buyers online. Their old digital presence failed to reflect the premium values of the brand, generating low-quality leads and a high customer acquisition cost. The lack of interactive tools prevented visitors from projecting themselves into the homes.
Our solution
Creation of a high-end showcase website with an immersive experience: 360° cottage galleries, personal interactive carbon impact calculator, online pre-booking process, editorial blog on sustainable housing, and integration of verified reviews with a complete customer journey. Design system built to convey trust, elegance and environmental commitment.
Impact & results
The new website transformed Green Cottage into the digital reference for sustainable real estate. The quality of inbound leads exploded, with a qualification rate up 3x. Several sales directly attributable to the digital channel were concluded within the first few months, validating the return on investment.
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