RSE Conseil
Premium institutional website for a corporate social responsibility consultancy
Context
RSE Conseil supports businesses of all sizes in their transition towards sustainable and responsible practices. L3M redesigned their digital presence to make it a genuine driver of growth and credibility with demanding decision-makers.
The challenge
Despite recognised expertise, RSE Conseil suffered from a lack of online visibility. Their outdated and poorly optimised institutional website failed to reflect the quality of their services and generated virtually no inbound leads. They were losing mandates to digitally better-positioned competitors, and their acquisition relied entirely on word of mouth.
Our solution
Creation of a premium institutional website with a strategic content architecture: expertise presentation by industry and company size, interactive case studies with quantified results, proprietary online CSR diagnostic tool, thematic blog targeting high-intent keywords, and Calendly integration for direct appointment booking from the site.
Impact & results
RSE Conseil moved in just a few months from 100% word-of-mouth acquisition to a qualified lead generation machine. The website became their primary acquisition channel, enabling them to secure partnerships with major accounts and significantly raise their fees thanks to a strengthened brand image.
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